WE HAVE FOUND MANY ISSUES WITHIN THE FASHION INDUSTRY AS A WHOLE. ONE OF WHICH IS THE ABILITY TO EASILY PUT TOGETHER ENTIRE OUTFITS FROM ONE WEBSITE, SPECIFICALLY COLOURFUL MONOCHROME. MANY BIG BRANDS WILL PROVIDE INDIVIDUAL PIECES WHICH ARE EXPECTED TO BE MADE INTO AN OUTFIT. HOWEVER, THEY WILL BE STAND ALONE PEICES IN YOUR WARDROBE, MAKING THEM HARD TO STYLE.

THE MAIN FOCUS OF H.L.LANG IS TO PROVIDE EVERYONE PUT TOGETHER OUTFITS WITH AN ASPECT OF DOPAMINE DRESSING. THIS IS A SPECIFIC ATTIRE THAT ELEVATES MOOD AND GENERAL MOTIVATION THROUGH COLOUR.

WE WANT EACH INDIVIDUAL TO FEEL EMPOWERED BY THEMSELVES AND WHAT THEY WEAR, TO TAKE STEPS OUT OF THEIR COMFORT ZONE AND EMBODY A FEELING OF HAPPINESS WHEN DRESSING.

NEUROSCIENCE HAS ALWAYS BEEN A FOCAL POINT OF OUR FOUNDER'S CAREER. THERE IS AN ESTABLISHED SET OF PSYCHOLOGICAL HEALTH BENEFITS IMPLICIT IN COLOUR, I.E THE RELEASE OF DOPAMINE. COLOUR AND STYLE ARE CLOSELY LINKED TO OUR EMOTIONS AND CONFIDENCE - ASSOCIATING STYLE WITH POWER.

WE HOPE YOU LOVE OUR BRAND AS MUCH AS WE DO,

HANNAH RONAN - FOUNDER